RideMICRO Rolls Past 800% Increase in Daily Passengers Since Launch

One year ago, WaveTransit launched its on-demand transit service, powered by mobility solutions provider Moovit; Now it reveals the data behind RideMICRO’s success

Wilmington, North Carolina – April, 2023

Wave Transit is sharing new data behind its successful on-demand microtransit service and complementary mobility app, RideMICRO

In January 2022, Wave Transit announced the official launch of RideMICRO, enabling locals to plan, pay, and ride shared transit trips. Created in partnership with Mobility as a Service solutions provider, Moovit, RideMICRO’s mission is to fill in the gaps created due to rapid sprawl throughout Wilmington and the surrounding area. High cost fixed route services weren’t meeting the needs of the community, offering limited transit network coverage, and high wait times and walk times for riders. 

Wave Transit worked with Moovit to plan and deploy RideMICRO, enabling locals to book, pay for, and board an on-demand ride from any one of more than 3,000 virtual stops. The service expanded to four zones, allowing riders to connect with Wave Transit’s fixed route service or travel directly to their destination. Users of the RideMICRO app are also able to view real-time arrival information of RideMicro or Wave Transit’s fixed route services, and track vehicles along their route. The result is a convenient, flexible service that offers decreased waiting and walking times. 

Here’s what the success looks like in the numbers:

  • Daily passengers increased 800% since launch; More than a quarter of that increase occurred since April when Zone 4 was launched to serve Northern New Hanover County
  • Monthly ridership increased 7x since March 2022
  • Cost of service per passenger decreased 85% since launch
  • On-demand bookings mostly originate from the RideMICRO app at 70%
  • Percentage of rides broken down by zone:
    • Zone 1- Northern Brunswick: 11%
    • Zone 2 – Southeast Pender: 15%
    • Zone 3 – Southern New Hanover: 35%
    • Zone 4 – Northern New Hanover: 39%

“Our regular customers have been booking more trips, more frequently as the program develops,” said Marie Parker, Wave Transit’s Executive Director. “With Moovit’s platform, we’ve built a program our community is excited to try and expand public transit access for three counties.”

“When we launched our partnership with Wave Transit, we vowed to make it easier for Wilmington locals to commute across the region using public and shared transportation, and decrease walk and wait times,” said Yovav Meydad, Moovit’s Chief Marketing and Growth Officer at Moovit. “We’ve worked diligently with Wave Transit to make this a reality, and the numbers speak for themselves. We look forward to continuing this important work together.” 

In December 2022, Wave Transit announced it will also accelerate the expansion of its RideMICRO services into Castle Hayne to provide services in areas that are underserved or unserved.

Additional Company Information

About Moovit

Moovit (, part of Mobileye (Nasdaq: MBLY), is a leading Mobility as a Service (MaaS) solutions provider and the creator of the #1 urban mobility app. Together, Moovit and Mobileye are accelerating the global adoption of autonomous transportation, bringing MoovitAV robotaxi services to cities worldwide.

Moovit’s iOS, Android, and Web apps guide people in getting around town effectively and conveniently, using any mode of transport. Introduced in 2012, it now serves over 1.5 Billion users in more than 3,500 cities across 112 countries. 

Moovit amasses up to six billion anonymous data points a day to add to the world’s largest repository of transit and urban mobility data. For governments, cities, transit agencies, and private companies, Moovit offers AI-powered MaaS solutions covering planning, operations, and optimization with proven value in reducing congestion, growing ridership, and increasing efficiency and asset utilization. 

About Wave Transit

Wave Transit is Wilmington, North Carolina’s only provider of public transportation. Passengers are encouraged to #RideTheWave around Wilmington aboard 12 fixed routes, on ADA accessible paratransit service, or on-demand with RideMICRO. Wave Transit provides more than 700,000 rides per year across its services.

For nearly 50 years and through several name changes, Wave Transit has transported the people of the Greater Wilmington Area as the city grew and evolved. Passengers benefit from two beautiful transfer stations and more than 400 stops. Local K-12 and college students enjoy reduced fare or free public transportation and the University of North Carolina Wilmington (UNCW) campus hosts Wave Transit services in the form of the Seahawk Shuttle. The Port City Trolley travels through five beautiful downtown districts year-round, free of charge. There is a seat for everyone aboard Wave Transit.

Yovav Meydad
Chief Growth & Marketing Officer