Moovit Launches Location-Based Advertising for Brands to Connect with Transit Riders on the Go

The new platform enables advertisers to tap into the more than 1 billion transit riders in 3,500 cities across 112 countries that Moovit has guided; First partners include Aleph Group, Triboo and Benefit Media

San Francisco – July 2022

Moovit, an Intel company, a Mobility as a Service (MaaS) solutions provider and creator of the popular urban mobility app, today announced a new location-based advertising platform that helps local retailers and global brands reach on-the-go customers. Moovit users will soon receive sponsored recommendations for nearby businesses such as coffee shops, grocery stores, shops, and banks such as Bank Hapoalim, Israel’s largest bank, the first to utilize Moovit’s advertising platform. In addition, Moovit is announcing a partnership with Aleph, a leading global enabler of digital advertising, which will provide advertisers in Latin America and Spain access to Moovit’s new ad platform. Moovit is also partnering with two digital advertising companies in Italy and Israel.

Moovit’s free apps for iOS, Android, and the Web guide people in getting around town effectively and conveniently, using any mode of shared transport. Introduced in 2012, it has served over 1.4 Billion users in more than 3,500 cities across 112 countries. 

Often, while on the way to or from a bus or train station, public transit riders act on in-the-moment purchasing decisions such as buying a coffee on the way to work or buying groceries on the way home. 

Moovit’s new location-based advertising platform enables people en route to a destination to receive relevant ad content based on their current location and route points during their journey— origin, destination and points of transfer. 

This enables local and global businesses — coffee shops, fast food chains, banks, grocery stores, shopping centers, and more — to attract customers at a moment when they are most likely to act, whether they are waiting for a bus nearby or catching a train to meet some friends. On the other hand, Moovit users will see relevant content and how far away it is from their current location and final destination.

“In markets across the globe, Moovit’s new location-based advertising platform allows brands to leverage moments when users are out and about to create meaningful touchpoints,” said Yovav Meydad, Moovit’s Chief Growth and Marketing Officer. “Our ultimate goal is to help people get around town effectively and conveniently, and that includes providing an app experience with relevant nearby information to each user.”

Bank Hapoalim, Israel’s largest bank, is the first to begin advertising on Moovit’s platform in Israel.

“We always strive to find innovative channels for presenting Bank Hapoalim’s value propositions at a time and place that our customers and potential customers need the most,” said Uri Brenner, Bank Hapoalim’s Digital Media Manager. “Moovit’s platform will allow us to accurately reach audiences, according to their location.”

Moovit has also strategically partnered with several companies to connect with advertisers around the world. Internet Media Service (IMS), part of Aleph Group Inc and global partner of the world’s leading digital platforms such as Twitter, LinkedIn, Snap, and Warner Music, will be representing Moovit in Argentina, Brazil, Colombia, Chile, Mexico, Peru, and Spain; digital transformation agency Triboo will represent Moovit in Italy, and Benefit Media in Israel.

“New alliances represent new opportunities and, with this new partnership, Moovit joins Aleph’s portfolio of strategic partners. Together, we can offer innovative advertising solutions for those companies aiming to reach new audiences,” said Ignacio Vidaguren, IMS CEO and Aleph COO.

Additional Company Information

About Moovit

Moovit (, an Intel company, is a leading Mobility as a Service (MaaS) solutions provider and the creator of the #1 urban mobility app. Moovit was acquired by Intel in 2020 to join forces with Mobileye and advance its MaaS strategy. Together, Moovit and Mobileye will accelerate the global adoption of autonomous transportation.

Moovit’s iOS, Android, and Web apps guide people in getting around town effectively and conveniently, using any mode of transport. Introduced in 2012 it now serves over 1 billion users in more than 3,500 cities across 112 countries.

Moovit amasses up to six billion anonymous data points a day to add to the world’s largest repository of transit and urban mobility data. For governments, cities, transit agencies, and private companies, Moovit offers AI-powered MaaS solutions covering planning, operations, and optimization with proven value in reducing congestion, growing ridership, and increasing efficiency and asset utilization. Industry leaders such as Microsoft, Uber, and Cubic have partnered with Moovit to power their mobility offerings.


About Aleph Group, Inc.

Aleph Group, Inc is a leading global enabler of digital advertising, serving as a crucial link at the core of the global digital ecosystem by connecting the largest digital platforms with thousands of advertisers and billions of consumers in emerging and underserved countries.

We have commercial and, in many cases, exclusive agreements with over 30 of the leading digital platforms, including: Twitter, Meta, LinkedIn, Snapchat, TikTok, Spotify and Twitch. Through these relationships, we provide digital platforms with a sustainable and scalable way to monetize their advertising inventory in emerging countries at little additional cost and complexity. We combine these relationships with an extensive global footprint and an end-to-end digital advertising solution that enables advertisers in 90 countries to reach close to 3 billion consumers and maximize their digital advertising potential.

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Yovav Meydad
Chief Growth & Marketing Officer