Creating a Real-Time, Direct Channel with Riders for Enhanced Service

ATAF, the primary transit operator for Florence, Italy wanted to improve the transit experience and replace its current application with a more interactive app for better user experience for both citizens and tourists. ATAF turned to Moovit to develop a white label application
Learn how new ATAF app became within weeks, the primary and most important communication channel with riders, far surpassing their reach from their website and social media users.

“Thanks to the push notifications available through the white label app, it’s never been easier to send service updates and alerts as they happen and gain valuable, instant feedback from our riders through surveys.

We now have a direct channel with our riders, which was especially important during the COVID-19 pandemic, allowing us to constantly keep riders informed of all the many changes that happened. We have been consistently impressed by the number of responses we received from our surveys, even during the lockdown.”

Stefano Fè
Operations Coordinator, ATAF

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