Arriva partners with Moovit for its first national Mobility as a Service launch in The Netherlands

The new “glimble” app, powered by Moovit, allows transport riders to enjoy a smart mobility experience — public transport information, travel planning and mobile payment for all forms of public and shared transport country-wide

Amsterdam – August 2021

Arriva, one of the leading providers of passenger transport in Europe, is announcing its partnership with Moovit, an Intel company, a leading Mobility as a Service (MaaS) solutions provider and creator of the #1 urban mobility app. Powered by Moovit’s technology, Arriva is launching glimble, a mobile app that enables citizens to enjoy a smart mobility experience where they can plan, pay and ride with any public transport operator, shared transport or micromobility provider for the first time.

Previously, paying for public transport required riders to own the ov-chipkaart contactless card. Drivers were not allowed to accept cash payments on buses for paper tickets or from riders waiting to top-up their ov-chipkaart. In addition, after boarding the bus, some riders discovered that they did not have enough credits left and had to deboard, walk to a machine to top up their ov-chipkaart, and wait for the next bus. That changes today.

Glimble users nationwide can now get around The Netherlands more conveniently and efficiently via the comprehensive Mobility as a Service app which provides users with the ability to use mobile payment for all public and shared transport countrywide, real-time arrival information so they know exactly when their bus or train is arriving, a Live Directions feature with Get Off Alerts to provide step-by-step guidance for the entire journey, and Service Alerts so they can avoid disruptions on usual lines. 

The Arriva and Moovit initiative significantly reduces the friction of paying for transport. glimble users are able to validate rides with a single tap and scan of a QR code, as opposed to having to buy and top up a contactless card in advance, and fear losing or forgetting it. Users can even book, pay and unlock micromobility rides with operators such as Arriva B&G, Hopperpoint, and Urbee straight from the glimble app, with more micromobility options to be added soon. 

Tapping into Moovit’s technology, glimble combines official information from all Dutch transport agencies, as well as crowdsourced information to calculate the best route for each journey with urban mobility options like bus, rail, tram, underground, ferry, taxi, Uber, carsharing, scooters, and bikes. Users have the ability to sort glimble’s Suggested Routes via cost of the journey or by the total level of CO2.

Glimble also incorporates accessibility features, empowering people across the disability spectrum to use public transportation with more assurance. The app is optimized with screen reading features for low vision users, including TalkBack/VoiceOver capabilities, identifies wheelchair-accessible routes and stations, and calculates step-free routes. glimble is also designed with optimized menus and buttons for those with hand-motor disabilities.

“In a world where everyone is constantly on the move, where connectivity and accessibility are essential, you have to be flexible and nimble,” said Anne Hettinga, Managing Director Arriva Nederland. “So, in line with our aim to become the leading mobility supplier, we created glimble by Arriva — an app that offers all mobility solutions and allows you to tailor them to your personal preferences.”

“From our vast global experience, we know that making transport journeys more convenient, accessible and frictionless increases rider satisfaction and ultimately their loyal ridership,” said Nir Erez, Co-founder and CEO of Moovit. “This is the second time we are able to launch Mobility as a Service on a national scale, and we are honored to work with Arriva on providing Dutch citizens with everything they need to get around more conveniently.”

As part of this partnership, Moovit is also providing Arriva with a Web based Employer Portal, enabling companies and organizations to provide their employees with budgets for commute, business and private trips through glimble. Employers can view historical business trips of each employee, and can view and allocate additional funds to employees if they wish. 

In this initial release, glimble will be available in The Netherlands, and will soon expand to include Belgium and parts of Germany to make cross-border journey planning and payment more efficient.

Additional Company Information

About Moovit

Moovit (, an Intel company, is a leading Mobility as a Service (MaaS) solutions provider and the creator of the #1 urban mobility app. Moovit was acquired by Intel in 2020 to join forces with Mobileye and advance its MaaS strategy. Together, Moovit and Mobileye will accelerate the global adoption of autonomous transportation.

Moovit’s iOS, Android, and Web apps guide people in getting around town effectively and conveniently, using any mode of transport. Introduced in 2012 it now serves over 1 billion users in more than 3,400 cities across 112 countries.

Moovit amasses up to six billion anonymous data points a day to add to the world’s largest repository of transit and urban mobility data. For governments, cities, transit agencies, and private companies, Moovit offers AI-powered MaaS solutions covering planning, operations, and optimization with proven value in reducing congestion, growing ridership, and increasing efficiency and asset utilization. Industry leaders such as Microsoft, Uber, and Cubic have partnered with Moovit to power their mobility offerings.

About Arriva Nederland

Arriva Nederland is part of Arriva Group, a subsidiary of Deutsche Bahn. Arriva provides personal transportation and is active in 14 European countries. Arriva has about 5,500 employees in the Netherlands. They provide public transport in the provinces of Drenthe, Flevoland, Fryslân, Gelderland, Groningen, Limburg, North Brabant, Overijssel and South Holland. In addition to train and bus transport, we sail the Waterbus in South Holland together with Koninklijke Doeksen and are active in the Dutch coach industry under the name Arriva Touring.

Moovit Media Contact
Sharon Kaslassi
Global PR Manager
Nir Erez
Co-Founder & CEO