How Carbon Credits Work

How Carbon Credit Revenue Makes It Happen

Moovit is leading the shift towards increased public transit usage over car dependency through its flagship product, the Moovit commuter app, currently serving over 1.5 billion users in 3,500 cities across 112 countries. With access to real-time information, navigation tools, and service alerts, users can plan and ride reliable public and shared transportation in their cities to reduce their carbon emissions. The revenue generated from Moovit’s decarbonization project is reinvested to strengthen its environmental mission and support global emission reductions.

Advancing Sustainable Mobility:

Carbon credit revenue enables Moovit to prioritize and enhance features that promote modal shift — encouraging users to choose low-carbon transport modes over private cars. Without this funding, these sustainability-focused features would not be a strategic priority.

User Incentives – Moovit+ Access:

Moovit will use part of the revenue to offer Moovit+, the premium ad-free version of the app, as an incentive for top users. This includes features such as route comparisons, live arrival updates, safety contacts, and traffic views — designed to make green mobility choices more appealing and accessible.

Mission-Aligned Revenue Stream:

The decarbonization project creates a sustainable, purpose-driven funding source that supports Moovit’s impact goals — enabling continued investment in tools and experiences that help reduce emissions worldwide.

Example: Jane in NYC

Emission reductions are only eligible to generate carbon credits if the trip meets all decarbonization project criteria, including the registry’s terms and conditions, ensuring compliance with the project’s criteria.

Annually, Moovit aggregates emission reductions from thousands to millions of qualified trips, undergoes third-party verification by an independent audit company, and submits the results to the registry, which issues carbon credits at a rate of one carbon credit per metric tonne of CO2e reduced.

Reach Climate Goals with Moovit

The Moovit Low Carbon Commute Project aims to directly reduce the carbon intensity of urban travel by incentivizing shifts from high-carbon modes, such as internal combustion engine (ICE) vehicles, to lower-carbon modes, like public transit, bicycles, scooters, and ride-sharing. The resulting decrease in emissions produces high-integrity carbon credits for purchase from corporate buyers.

The program offers:

Real-time trip tracking within Moovit’s API
Data processing on Moovit’s servers for privacy
Periodic aggregation for third-party verification

Learn how Moovit’s Low Carbon Commute Program can benefit your business’ carbon goals.

Technology-based Carbon Credits

Moovit’s technology-driven approach delivers rapid, urban-focused results, and is adaptable to diverse regions. There is a direct link between user actions and verified emission reductions, which occur as trips happen, making our project an agile, high-integrity complement to traditional nature-based credits. Pilot programs* have shown that commuter apps can change user behavior, with one initiative reducing car use from 65% to 42% of modal share, with corresponding increases in cycling, walking, and public transit reliance.

*Casquero, et al, 2022. Casquero, D.; Monzon, A,; García, M.; Martínez, O. Key “Elements of Mobility Apps for Improving Urban Travel Patterns: A Literature Review”. Future Transportation 2022, 2, 1–23.

How Carbon Credits Work

How Carbon Credit Revenue Makes It Happen

Advancing Sustainable Mobility:

User Incentives – Moovit+ Access:

Mission-Aligned Revenue Stream:

Example: Jane in NYC

Reach Climate Goals with Moovit

Technology-based Carbon Credits

Related Offerings

Why Choose Moovit’s Decarbonization Program

FAQs about Carbon Credits

Buying Carbon Credits

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