SafeUP and Moovit Partner to Help Remove the Limitations and Barriers of Urban Mobility for Women and Girls

This International Day for the Elimination of Violence Against Women, Moovit and SafeUP are empowering women, girls and non-binary people with the technology to overcome key barriers to mobility, contributing to more accessible and gender-equal cities

London, United Kingdom – November, 2022

SafeUP, the new startup behind the only community safety app that enables women and girls to crowdsource their safety and protect one another in real-time, is announcing a partnership with Moovit, creator of the popular urban mobility app. Through this alliance in honor of International Day for the Elimination of Violence Against Women, SafeUP members will be able to easily plan their journeys and navigate public transportation with the confidence and freedom they deserve.

Studies around the world have shown women are more likely to walk and take public transport as their means of transportation, but, according to the ONS,  nearly 50% of women feel unsafe while doing so. The figure is even higher among females aged 16 to 34, reaching 60%. Women are the majority of public transport users worldwide, yet their input may be under considered. Insecurity, and the fear of physical or sexual violence in public spaces and when using public transportation, are key factors that may limit the everyday movement of women and girls. 

In honor of International Day for the Elimination of Violence Against Women, Moovit and SafeUP are joining forces to make public transit more accessible for women and girls, and ultimately empowering them to access additional opportunities for employment, education, social activities, and more. 

SafeUP will integrate Moovit’s advanced trip planner into its app to simplify urban mobility in the UK and Israel. The trip planner, powered by Moovit, offers multimodal journey planning with real-time arrival information, reducing the uncertainty that can be experienced during a commute. SafeUP members can see Safeplaces, as well as members and guardians around them for a confidence boost on their way to/from the station, share their itinerary with their friends or family and tell them their estimated time of arrival, and can also request nearby SafeUP Guardians to accompany them at any point in their journey through video or chat.

Feeling safe using public transit is a key factor in making it more accessible, efficient, and sustainable,” said Yovav Meydad, Moovit’s Chief Growth and Marketing Officer. “But sometimes, specific modes of transportation or stations are avoided because women feel unsafe. We’re proud to partner with SafeUP so that they can offer their users reliable transit information that can be shared with family, friends, and SafeUP guardians so they can reach their destination with peace of mind and confidence.

Neta Schreiber, CEO and co-founder of SafeUP adds: We are proud to partner with Moovit, to raise awareness of the challenges our community faces every single day in the UK, Israel, and across the globe – women, girls, and the genderqueer community deserve the same opportunity to travel freely and without fear.  SafeUP is here in order to unite women under the common goal of mutual protection, safety, and empowerment. We are happy to have joined forces with Moovit to help improve access to transportation networks and create safer, more inclusive cities.

Additional Company Information

About Moovit

Moovit (, part of Mobileye (Nasdaq: MBLY), is a leading Mobility as a Service (MaaS) solutions provider and the creator of the #1 urban mobility app. Together, Moovit and Mobileye are accelerating the global adoption of autonomous transportation, bringing MoovitAV robotaxi services to cities worldwide.

Moovit’s iOS, Android, and Web apps guide people in getting around town effectively and conveniently, using any mode of transport. Introduced in 2012, it now serves over 1.5 Billion users in more than 3,500 cities across 112 countries. 

Moovit amasses up to six billion anonymous data points a day to add to the world’s largest repository of transit and urban mobility data. For governments, cities, transit agencies, and private companies, Moovit offers AI-powered MaaS solutions covering planning, operations, and optimization with proven value in reducing congestion, growing ridership, and increasing efficiency and asset utilization. 

About SafeUP

SafeUP is a community safety network that enables women, girls, and non-binary people to protect one another in real-time with the aid of technology. Our members can connect to trained nearby SafeUP Guardians via chat or a video call at the push of a button. Our members spend an average of 5 extra hours outside a week, with 82% feeling safer walking alone at night.  Imagine going anywhere in the world with the support of thousands of trained women ready to assist you, 24/7. 

SafeUP’s mobile app helps our members unlock opportunities, and empower them to take control of their safety, well-being, and freedom. Once verified, SafeUP members can navigate their cities with the support of hundreds of thousands of Guardians nearby. Available in 38 countries, with more than 36 spoken languages, members receive local support in seconds.

Moovit Media Contact
Sharon Kaslassi
Global PR Manager
Yovav Meydad
Chief Growth & Marketing Officer