Serving 600,000 citizens and 3.5 million tourists annually, Azienda Trasporti Area Fiorentina, or ATAF, is the primary transit operator for Florence, Italy. In its digitalization process, ATAF wanted to improve the transit experience and replace its current application with a more interactive app for better user experience for both citizens and tourists.
With only social media and their website as communication channels, the biggest hurdle for ATAF was communicating all the different changes to their riders, especially with the onset of the Coronavirus pandemic which severely disrupted daily life, and in extension, public transportation in the city.
ATAF turned to Moovit to develop a white label application to replace its predecessor, ATAF 2.0. One of the main reasons for ATAF selecting Moovit’s white-label application was the ability to communicate with their riders through the app’s push and in-app notifications and obtain better, more reliable data on passengers’ travel patterns and behaviors.
Even as the application was launched right before Italy’s strict COVID-19-related lockdown went into effect, essential workers still relied on public transit to get to their jobs, and ATAF was able to easily communicate the various closings and changes through the app.
As the lockdown in the region began easing up, ATAF promoted surveys through the app to gain information from their current riders. “Our goals for the number of survey responses were more easily and quickly achieved than they had ever imagined,” said Neri Cambi, Operations Assistant at ATAF.
Thanks to the push notifications available through the white label app, it’s never been easier to send service updates and alerts as they happen and gain valuable, instant feedback from our riders through surveys.
We now have a direct channel with our riders, which was especially important during the COVID-19 pandemic, allowing us to constantly keep riders informed of all the many changes that happened. We have been consistently impressed by the number of responses we received from our surveys, even during the lockdown.
It has been great working with Moovit to bring real-time data and route planning in the JAUNT app
After an extended period of development, and with the support of our technology partners, Masabi and Moovit, we are pleased to bring this modern convenience to our riding public. As our society continues to manage the current public health emergency, SilverPass will not just offer a more convenient ticketing experience, it will offer our daily commuters an opportunity to transition their traditional ticketing process to be truly contactless during a period of concern over high-touch, high-traffic surfaces.
We tested many apps and Moovit was the full package. It’s not just an app for riding transit. It’s almost like a coaching tool. It gives people the confidence to take transit and open up their world.
Within weeks of the white label application launch, the new ATAF app became the primary and most important communication channel with riders, far surpassing their reach from their website and social media users. Thanks to the ability to send push notifications through the ATAF app, the team sent surveys to their new app users. ATAF was consistently surprised by the overwhelming responses they received for their surveys.
“One survey we sent through the app garnered 25% more responses in a single day than we had expected for that whole week,” said Sara Braccini, Operations Assistant at ATAF. Another survey received 10 times the number of responses they expected in a single day.
ATAF has been providing public transportation in Florence, Italy since 1946. Its 41 bus routes include 1,125 stops that are covered by more than 350 buses that serve 600,000 inhabitants as well as 3.5 million annual visitors. The routes traverse from the North at Vaglia to the South at Impruneta, and from the West at Signa to the East at Fiesole.
Using your branding, offer your citizens the simplest, and most intuitive, mobility experience
A seamless user experience from planning to payment
Easily manage transit data with the most intuitive GTFS editor and keep your riders updated, always
