The Challenge
MTT Chile, the country’s transportation and telecommunications ministry, wanted to encourage the use of public transport among citizens and tourists during the 2015 Copa América football tournament.
The tournament took place in seven different cities across Chile. MTT Chile’s goal was to inform both citizens and visitors about how to get to the various stadiums, hotels, and tourist attractions. MTT Chile understood that they were missing an easy-to-use public transportation app for users and a supporting management system for public transit operators. MTT Chile also wanted to be able to easily communicate with users on service status and updates during the tournament.
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