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Smart Mobility for Business Districts and Employers

The Challenge

Western Digital, with 1,000 employees working in Kfar Saba’s high-tech park, approached the municipality for help with challenges faced by both employers and employees in the area.

Employer Challenges

Low number of parking spaces, leading to elevated parking costs
High employee turnover because of commuting challenges
High fleet management costs if they wanted to run their own shuttle service

Employee Challenges

Severe traffic congestion at the entrance of the park during peak hours
Lack of sufficient first-/last-mile and public transportation options
Long commute times

Western Digital wanted to offer employees alternative methods of transportation that would encourage the use of shared transit methods to reduce reliance on private cars.

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The Solution

We.Ride, powered by Moovit’s MaaS solution and managed by the municipality, was created to solve the above challenges.

The We.Ride solution includes:

Moovit’s aggregated Mobility as a Service platform, including carpool and shuttle reservation software
A white label Moovit app for the multimodal trip planner, which offers the best mobility options for each employee to commute to and from work, including carpools, shuttles, and public transit
An e-Wallet solution that allows employees to commute without prepaying
- Employers can choose whether to deduct transportation costs from the employee or subsidize their rides
A budget management tool for the We.Ride management group and employers, offering deep visibility into how employees consume the service
Third-party mobility solutions, including micromobility, taxis, and autonomous vehicles

Customers Say

Ventura has been searching for the right technology partners over the last three years and after investigating trials in other cities, we were comfortable with Moovit’s global reach and willingness to understand and cater to our passenger’s needs.

Andrew Cornwall

Managing Director

Ventura

SMART is taking a big step by modernizing the Dial-a-Ride service… to offer a quick, convenient, and more reliable way to ride. We are always looking for ways to improve service, meet the increasing demand for transit as well as address the challenges the pandemic has imposed. Partnering with Moovit and offering the On-Demand feature to riders allows us to address all of these issues with one application, while also developing new and innovative ways to deliver better services with our existing resources.

Robert Cramer

Deputy General Manager

SMART

Reasons for choosing Moovit’s White Label Application:

Ease of implementation and management
A single mobility app for planning, booking, and paying for rides including park and ride options
Power of Urban Mobility Analytics to determine the most efficient service areas

Results

The solution has helped turn the business district into an attractive place to work, saving employees precious commuting time on one hand and saving employers money on parking costs on the other. We.Ride’s management team now has visibility into traffic patterns in the area and can continue optimizing the We.Ride service, including the ability to add new employers and mobility options into the solution.

Introduction of 7 smart shuttles daily
Reduction of 6,250 private cars at the business districts’ entrance
Total savings of over $23,000 a month on gas and time at work
46% user growth since program inception
22% average subscriber increase month-over-month
Several neighboring companies have joined the program, including Nokia and Finastra
Service expanded for Kfar Saba residents

About We.Ride

We.Ride is a MaaS (Mobility as a Service) platform, powered by Moovit, created to help reduce traffic congestion in commercial and high-tech areas by increasing and encouraging the use of smart public transport in collaboration with neighboring organizations.

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