A better vision for the world

The transportation sector accounts for approximately 20% of CO2 emissions globally. Moovit’s project enables the reduction of carbon emissions by encouraging users to take public and shared transportation instead of single occupancy vehicles.

The benefits of multimodal transportation

Cities are hubs of low-carbon transport alternatives but many users find them difficult to access. Moovit’s commuter app provides personalized travel information to lead the shift towards public transit usage.

How Moovit’s app encourages behavior change

The Moovit Low Carbon Commute Project operates seamlessly with our commuter app, providing users tailored, real-time travel options to encourage the use of low carbon emission transportation over cars, thus reducing global greenhouse gas emissions.

Carbon offsetting for businesses

When riders switch to low-carbon modes of transport, they avoid greenhouse gas (GHGs) emissions and reduce congestion around the world. Moovit’s app quantifies the emission reductions for every trip, and credits are issued by CSA CleanProjects® Registry after successfully completing a third party verification process.

What are carbon markets?

The United Nations Environment Project describes carbon markets as carbon pricing mechanisms enabling governments and non-state actors to trade greenhouse gas emission credits. Moovit’s decarbonization project generates high-integrity carbon credits that represent real, additional, and permanent reductions in GHG emissions.

Does the project calculate reductions in ‘carbon emissions’ or ‘greenhouse gas emissions’?

According to the US Environmental Protection Agency, greenhouse gases include carbon dioxide, methane, nitrous oxide, and fluorinated gases. The Moovit project encourages low-carbon modes of transport that result in reductions in greenhouse gases. While greenhouse gases’ is the technical term for the gases that trap heat in Earth’s atmosphere, the commonly-used phrase carbon emissions’ is also correct.

How do carbon credits work?

Carbon credits are generated through activities that reduce, or remove, GHG emissions from the atmosphere. These carbon credits can also help to fund these projects. The Moovit Low Carbon Commute Project generates carbon credits with a technology-based approach. You can learn more about carbon offsets here.

What technology powers the Moovit Low Carbon Commute Project?

The project utilizes Moovit’s app, a comprehensive commuter app that provides real-time multimodal trip planning, powered by Greenlines’ Patented Mobility Carbon Engine (MCE™), an advanced Digital Measurement, Reporting, and Verification (dMRV) process.

How are carbon credits produced?

Moovit Low Carbon Commute Project is a decarbonization project that has been developed under CSA CleanProjects® Registry, an established carbon credits registry based in Canada used by hundreds of existing carbon credits projects and developers. Emission reductions are generated every time an eligible user completes a trip utilizing a transport mode(s) with a lower carbon intensity than the baseline of a typical resident in that US state. Only trips that meet all applicable criteria are eligible for carbon credit creation.

What methodology does the project use?

The project leverages Greenlines’ GHG quantification methodology titled “Methodology for the Quantification, Monitoring, Reporting and Verification of Greenhouse Gas Emissions Reductions and Removals from Utilization of Modal Shift Transportation Applications in Smart Devices (v1.4.1, 2024)”. This methodology has been developed by Greenlines Technology, in accordance with international standards and best practices, including ISO 14064-2:2019 and CDM Tools.

How is the baseline scenario established?

Moovit’s Low Carbon Commute Project has established the baseline scenario according to Greenlines’ methodology, using a jurisdictional approach. For the US project, Moovit’s project has identified each eGRID region to develop emission factors for each mode of transport available in the app, as well as the mix of transportation modes regularly used by citizens residing in each urban area within the boundaries of the project. This combination of data, issued by government agencies, serves to establish the user-specific baseline emissions expressed as grams of CO2eq per passenger-kilometre (gCO2e/pkm).

Does the project meet additionality requirements?

Yes, the project demonstrates additionality at the project level in several ways. The Additionality is proven through a CSA CleanProjects® barriers analysis, for example: the project activity is not required by any laws or regulations, it goes beyond standard industry practices, being one of the first commuter apps of its kind to measure emission reductions achieved through encouraging a shift in transportation modes. For a comprehensive explanation of how the project meets additionality criteria, refer to the project plan in the registry.

How are emission reductions from the project verified?

Moovit Low Carbon Commute Project has been validated independently by GHD Inc, an accredited Validation and Verification Body under ANSI National Accreditation Board (ANAB). Upon successful validation and subsequent registration in the registry, Moovit has undergone a third party verification process with Green Sky Sustainability Consulting Inc., accredited by SCC (Standards Council of Canada). All project documentation, including project plan, validation and verification statements, and more, are publicly available in the registry.

How does the project prevent double-counting?

Avoiding double-counting is a critical consideration for this project. During the validation phase, in accordance with CSA standards, the VVB evaluated the market to confirm that no other project was claiming the same emission reductions by identifying all other existing carbon projects in multiple registries. Please refer to the Project Plan and monitoring reports in the registry for further details.

Is the Project aligned to the UN’s Sustainable Development Goals?

Yes, the project is aligned to the following SDGs:

• SDG 11 (Sustainable Cities): Target 11.2 of this SDG Goal is to increase access to public transport for all users, including those with special needs or in vulnerable situations, such as women, children, the elderly and those with disabilities. The project encourages low-carbon travel in all 50 states of the US and increases the convenience of using public transport for all users. The app includes specific accessibility features, such as VoiceOver and TalkBack support for blind/visually impaired users, options to calculate step-free routes for wheelchair/stroller users and more.
• SDG 13 (Climate Action): The project directly tackles climate change through reducing transportation emissions. With an average reduction of 1.23 kg CO2e per trip, the initiative has led to a total reduction of approximately 720,000 kg (720 metric tons) of CO2e in 2024 alone. equivalent to taking 168 cars off the road for a year, supporting U.N. climate goals.
• SDG 3 (Good Health): Target 3.9 under this Goal is to reduce the number of deaths and illnesses from pollution, including air pollution. By promoting active transport like walking and biking, the project helps to improve air quality and public health. If 20% of Moovit users (e.g., 20,000 during the pilot) switch to active modes for a 2-mile trip daily, that’s 400,000 miles monthly, reducing harmful pollutants like PM2.5 and NOx, linked to respiratory issues, by an estimated 200 kg (based on typical urban emission factors, CARB, 2022).
• SDG 9 (Innovation): Target 9.1 of this Goal is to develop quality, reliable, sustainable and resilient infrastructure that supports economic development and human well-being, with a focus on affordable, equitable access. The project leverages affordable, easily-accessible and cutting-edge tech, like the MCE, to rethink urban mobility. It integrates real-time data from 182 metro areas across the USA, and paves the way for scalable, innovative transport solutions that can support sustainable infrastructure growth globally.

Moovit’s collaboration with Greenlines

Moovit’s app leverages Greenlines’ Mobility Carbon Engine (MCE™) to ensure high levels of transparency and credibility when producing carbon credits. Together, Moovit and Greenlines enable the project to offer direct, measurable emissions reductions that are verifiable through Greenlines’ leading digital MRV process by means of Moovit’s platform.

How the Mobility Carbon Engine works.

The MCE is embedded in the backend servers of the Moovit urban commuter app. When users select lower-carbon modes of transport over a traditional car trip, the MCE calculates the emissions reduced. These calculations are used to produce carbon credits.

How does the MCE calculate carbon emissions?

The MCE compares the emissions of a user’s chosen mode of transport against a custom baseline. Baseline emissions are established using government-issued statistical data on typical travel behavior for each jurisdiction, as outlined in the methodology. The custom baseline is created using a mix of transport options used by a typical rider over a period of time. Trip-specific data, such as distance traveled, transport mode, and geolocation, are also included in the calculation. The resulting emission reductions are measured in kilograms of CO2-equivalent (kg CO2eq). See detailed calculations here.

How is data privacy preserved by the project?

Moovit is committed to protecting user privacy. Moovit implements technical and organizational measures to minimize privacy risks and maintain data security. Moovit complies with relevant privacy regulations, including U.S. laws and the EU General Data Protection Regulation (GDPR). Moovit’s approach to data handling is detailed in our Privacy Policy, which outlines how we collect, use, and safeguard user information privacy policy.

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