In today’s fast paced world, humans are in constant motion. We’re almost always using some form of transportation to get from A to B. Advertisers have used traditional transit advertising as an opportunity to reach more people on the go — ads plastered in subway cars, wrapped around buses, inside stations, and even video ads playing on digital screens in taxis are used by brands to reach potential customers.
But in today’s smartphone obsessed society, how often are people looking up? Whether waiting for the bus, riding the subway, or passing the time in a taxi, people are constantly looking down at their phones. Some apps, such as navigational apps for drivers, have deployed location based advertisements to reach customers, although one may assume that drivers are highly focused on the road and less likely to focus on the ad on their screen.
There is now a new way for advertisers to reach commuters who have ample time to look at their phone. A way that combines traditional transit advertising and the modern day usage of smartphones. Introducing: Moovit’s new location based advertising platform.
With Moovit’s new ad platform, brand managers and digital advertisers are able to reach public transit riders in 3,500 cities across 112 countries.
The Moovit app, which helps its users get around using any mode of public and shared transportation, will help local retailers and global brands reach potential customers traveling nearby. The ad content a Moovit user sees is based on their current location and route points during their journey — origin, destination, and points of transfer — and how far away the business is.
Commuters who rely on public transportation networks will receive sponsored recommendations for nearby coffee shops, grocery stores, shops, and banks such as Bank Hapoalim, Israel’s largest bank, the first to utilize Moovit’s advertising platform. This type of ad content may appear on the Home Page, Suggested Routes screen, as nearby locations on the Stations screen, and/or Itinerary screen.
Moovit’s ultimate goal is to help people get around town effectively and conveniently, and that includes providing an experience with relevant nearby information to each user.
Want to learn more about Moovit’s advertising platform? Get in touch here.