Teamwork Makes the Dream Work: Moovit Wins Over Fans with Smooth Transit During EuroLeague’s Final Four Weekend

Published: May 23, 2019

For so many around the world, basketball is everything: the speed of the game, the swish of the net when a 3-point shot lands with pinpointed precision, the roaring crowd with each and every play. Loyal fans travel from near and far to feel a piece of the magic that accompanies basketball. And, this is exactly what happened this past weekend in Vitoria-Gastiez, Spain. The European Basketball League competed in its annual finale, the Final Four, ultimately crowning a champion at Fernando Buesa Arena on Sunday night. It is a mega-event & Europe’s largest basketball attraction of the year.

The arena was packed for each game. The atmosphere was electrifying. With determination from the first minute to last, CSKA Moscow grabbed its eighth EuroLeague title with a thrilling 83-91 victory over Anadolu Efes Istanbul.

Moovit at EuroLeague, Fernando Buesa Arena in Vitoria-Gasteiz, Spain

Exhilarating energy inside Fernando Buesa Arena in Vitoria-Gasteiz, Spain.

And, Moovit had the great pleasure to be part of this memorable experience for so many. Earlier this year, EuroLeague Basketball named Moovit as its official mobility partner for this season. Throughout the entire 2018-2019 season, Moovit helped hundreds of thousands of fans, who attended EuroLeague games this season in 13 different metropolitan areas in nine countries, arrive to arenas using public transportation with ease and convenience.

The situation was no different for the championship weekend, highlighting a special relationship that excelled all season long. Moovit, the leading Mobility as a Service (MaaS) company and the maker of the world’s most popular urban mobility app, successfully helped Euroleague Basketball fans have a smoother journey.

Using Moovit, both seasoned local transit riders and international fans could take public transportation around Vitoria-Gasteiz with peace of mind, having the best journey information available at their fingertips through their smartphone.

During the Final Four weekend, Moovit also sent service alerts in the native languages spoken by fans of the participating teams: Turkish for the fans of Fenerbahce Beko Istanbul and Anadolu Efes Istanbul; Russian for the fans of CSKA Moscow; and Spanish for the fans of Real Madrid.

Yovav Meydad, Moovit’s Chief Growth & Marketing Officer, who was in attendance throughout the entire weekend, stated, “We are extremely proud of our partnership with the league and seeing how Moovit mobility solutions helped thousands of fans in this mega event – the Final Four –  reach the arena & fan zones with ease and peace of mind. It was the highlight of Moovit‘s partnership with the Euroleague.”

Back to Blog