Since its inception in 2015, the Autoridad de Tránsito Municipal de Guayaquil, or ATM, has transformed mobility in Ecuador’s most populated city, Guayaquil. ATM’s mission is to create a more sustainable, inclusive, and intelligent transportation system to improve Guayaquil citizens’ quality of life and help solve the city’s biggest mobility challenges. Because 70% of the population relies on public transportation, especially the most vulnerable sections of society, ATM wanted to significantly improve and optimize the city’s public transportation network.
Until recently, the public transportation system was fragmented, with single individuals buying busses and creating their own routes. ATM took on the massive task of creating a modern and comprehensive public transport system, getting individuals to create official transit agencies that are managed by ATM. They also implemented a fleet monitoring system with GPS installed on each bus to offer real-time information to their riders.
In addition, ATM had recently extended its transportation system to connect the neighboring city of Durán with Guayaquil with Aerovía, a cable car system. With the goal of attracting more people to the city, ATM required a clear understanding of new movement patterns.
Another challenge the transit authority needed to confront was the perception of Guayaquil’s citizens towards public transportation. With the old, fragmented system, there was a feeling among citizens that it only served lower socio-economic levels. In unifying the various routes, the rapid bus transit (BRT) Metrovía system, and new cable car service, ATM also wanted to incorporate technology and innovation in order to create a more flexible service that would be attractive to the whole population.
While the transit authority has conducted costly and lengthy manual surveys as well as using Big Data from Telco companies, that information was never sufficient, as neither is designed to be the basis for decision-making for public transportation. They understood that in order to strategically improve services, they would need better, more high-quality data to do so, both for planning and communicating real-time data to their riders.Have a Similar Challenge? Contact Us