The Suburban Mobility Authority for Regional Transportation (SMART) is Southeast Michigan’s regional bus system, operating 234 fixed-route buses on 47 routes with an annual ridership of 11 million. SMART is dedicated to their community, with services available for a wide range of rider needs, including ADA Paratransit, Community Transit services, and, until now, a Dial-A-Ride service.
The agency continually monitors its routes and ridership to ensure its resources are being utilized efficiently and eliminating unproductive routes in order to reassign resources to more high-demand services. Because of this, SMART understood that the software used to power their Dial-A-Ride service in Farmington and Farmington Hills was reaching its end of life.
The Dial-A-Ride service, while a helpful way for residents to get to and from work, errands, medical services, and the like, was slow, taking up to an hour for the service to pick up riders after they called the operator. This required riders to plan well in advance in order to enjoy the convenience of the service and did not have exact details on when their ride would arrive to pick them up.
SMART required a new, more modern approach in order to continue serving their riders effectively.Have a Similar Challenge? Contact Us