Moovit Hires Ziv Kabaretti as VP of Products

Published: January 9, 2019

Consumer tech industry veteran Ziv Kabaretti as Vice President of Products, capping a six-month process of bolstering Moovit’s executive team to support worldwide growth and expansion.

Last August Moovit promoted Yovav Meydad to Chief Growth and Marketing Officer to focus on app user growth and demand generation for Moovit’s commercial products. In September, Frank Kopas joined as Vice President of Global Sales to build and lead Moovit’s Mobility as a Service (MaaS) platform and product sales worldwide. Kabaretti joins to continue developing Moovit’s industry-leading products for a growing list of customer segments, including consumers, and cities, governments and transit agencies.

With more than 20 years of product experience at global consumer tech brands, Kabaretti reports to Moovit Co-founder and CEO Nir Erez and is responsible for product management for Moovit’s leading urban mobility app for iPhone, Android and the Web, and the products Moovit licenses to cities and transit agencies, including Moovit’s Mobility as a Service (MaaS) platform, Moovit Urban Mobility Analytics (MUMA) and Moovit TimePro. Reporting to Kabaretti are Moovit’s Analytics, Design and Product Management teams.

Kabaretti joins the Moovit executive team from, an online marketplace for pre-owned luxury goods, where he was Chief Product Officer since March 2016. Earlier he was Vice President of Product for Collective Digital Studio from 2012-13, and Metacafe, the online video content aggregation site where he worked five years starting as Director of Product Management in 2006. Kabaretti started his career as a software engineer and grew into R&D and product architecture roles, including four years at Mercury Interactive, which was acquired by HP in 2006.

A graduate of Technion, the Israel Institute of Technology, with a Bachelor of Science degree in Computer Science, Kabaretti is a global executive. He has worked extensively in the United States, including being promoted to General Manager in San Francisco when Collective Digital Studios acquired Metacafe in 2012.

“Moovit’s meteoric growth is reflected in the expansion of our executive team,” said Co-founder and CEO Nir Erez. “We searched tirelessly for an executive of the quality and caliber of Ziv Kabaretti. It took time to recruit and hire Ziv but good things are worth waiting for.”

“Moovit already is an industry leader helping cities and transit agencies improve their services for riders, and already offers consumers the best urban mobility app in the world,” Kabaretti said. “I’m looking forward to helping Moovit exponentially grow its world leadership position.”

Kabaretti joins Moovit at a critical juncture. Since its inception in 2012, Moovit’s mission has been to simplify urban mobility all around the world. In its first five years, Moovit focused on consumers, building and growing the world’s #1 urban mobility app to 330 million people in more than 2,700 cities in 87 countries and 44 languages by the end of 2018. In 2017 Moovit launched its Mobility as a Service (MaaS) platform for cities, municipalities and transit agencies to help them offer their citizens better, smarter and more efficient mobility solutions. Today the company equally emphasizes both its consumer app and business services, which will benefit from Kabaretti’s leadership.

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