Ventura is Victoria, Australia’s largest public transport provider, serving over 42 million riders annually. The agency has run a popular Teleride service in Rowville, a Melbourne suburb, for over 30 years. With a phone-based request and dispatch system, the service ran on three bus routes that had headways of 30 to 50 minutes on circular routes, making the service less convenient than Ventura would like.
The management team sought a modern, on-demand microtransit solution that would provide better, more frequent service with decreased wait times to help increase ridership on the new service. The team also wanted to offer easier first-/last-mile connections to the train station and nearby mall. As part of the move towards better rider experiences, Ventura wanted to move away from manual booking and operations to a digitized, automated system.Have a Similar Challenge? Contact Us