Optimizing First-/Last-Mile Connections in Melbourne, Australia

Ventura was looking for a new on-demand microtransit solution that would provide better, more frequent service with decreased wait times to help increase ridership. The team also wanted to offer easier first-/last-mile connections to the train station and nearby mall. As part of the move towards better rider experiences, Ventura wanted to move away from manual booking and operations to a digitized, automated system.
Read more to learn why Ventura chose Moovit white label app powered by Moovit On-Demand for its new FlexiRide Service.

“Ventura has been searching for the right technology partners over the last three years and after investigating trials in other cities, we were comfortable with Moovit’s global reach and willingness to understand and cater to our passengers’ needs”

Andrew Cornwall
Managing Director, Ventura

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