The Challenge

During the COVID-19 pandemic, Israeli’s public transportation decreased service in response to low ridership. However, essential workers, including bankers, still needed to get to work.

Bank Hapoalim wanted to offer its employees who rely on public transit easy access to get to six bank branches in the center and north of the country.

They needed a complete solution offering that was easy to use, exclusive to the bank employees, and could be up-and-running as soon as possible.

The Solution

Bank Hapoalim chose Moovit’s On-Demand solution to enable their employees to get to work safely and comfortably. Through a white label app, employees register with their work email and select their bank branch in the custom on-demand service available only to them. Following registration, employees receive an SMS with the pickup time and location for each day they’ve requested service.

The service allows employees to order pre-scheduled rides up to a week in advance. The solution calculates the time required to pick up and drop off passengers for a true real-time experience.

Within a week, the service was running smoothly with nearly 100 users subscribed to the service. 

Reasons for Choosing Moovit’s On-Demand:

• Agility of planning and implementing the solution in an emergency situation
• Flexibility and adaptability of the solution, including the ability to run the service at different times based on demand
• Ease of use for bank employees to book their rides

About Bank Hapoalim

Bank Hapoalim is the largest bank in Israel, employing 9,500. In its years of existence, Bank Hapoalim has developed an extensive network of branches and commercial banking activities and provides a wide range of banking and financial services to its clients. In addition to its operations in Israel, Bank Hapoalim also has operations abroad, as well as relationships with banks around the world.